The Idea-to-Evidence Package

You're an innovator, a "skunkworks" leader, or a product manager trapped inside a successful company. You see the next big thing—the disruptive idea that could define your company's future.

But you're living the Innovator's Dilemma in real-time.

Your company is a well-oiled machine built to optimize and protect its current cash cows. That same machine is engineered to find and crush your new, disruptive idea. It sees your idea as a threat, a distraction, or a rounding error.

You're stuck in a loop.

Does this sound agonizingly familiar?

• The Process Pain (The Loop): You're trapped in "innovation theater." Endless workshops, "alignment" meetings, and steering committees that generate "consensus" and "next steps" but zero real action.
• The Support Pain (The Fight): You're forced to fight executive opinions and gut-feel with a slide deck. They see risk and cannibalization; you see opportunity. You're losing this fight because you're bringing paper to a (political) gunfight.
• The Career Pain (The Risk): Here’s the brutal truth: a "disruptive idea" that stays in a slide deck for six months becomes a "failed pet project." It’s a quiet mark against your name. Your reputation as an innovator is on the line every day this stalls.

This is where great ideas go to die. Statistics show that over 70% of corporate innovation initiatives fail to meet their objectives, not because the ideas are bad, but because they are starved of resources and killed by internal friction.

You're forced to defend a multi-million dollar vision with a ten-dollar PowerPoint. This cognitive dissonance is exhausting.

But what if you could change the rules of the game?

Stop Pitching. Start Proving.

Imagine walking into that same skeptical stakeholder review.

You don't open a slide deck. You don't beg for a budget.

You simply say, "Here, try it."

You send a link to their phone or laptop. Suddenly, they're not listening to a pitch; they're using a product. They are clicking through a high-fidelity, polished, and tangible prototype.

The energy in the room instantly shifts. The body language changes. The conversation stops being about "if" and starts being about "how fast."

This is how you bypass the bureaucracy. You replace subjective opinions with tangible evidence. You're no longer the "intrapreneur with a hunch"; you're the leader with a validated, actionable plan.

Introducing...

The Idea-to-Evidence Package

This isn't a consulting service. It's your bypass strategy. It’s a complete arsenal of tangible assets, meticulously designed to make your disruptive idea impossible to ignore and easy to fund.

What You Get (Your Arsenal of Evidence):

• An Executive-Ready Business Case: A concise, powerful document and slide deck that outlines the market opportunity, the strategic risk of not acting, and the execution plan, all framed in the language your leadership understands and respects.
• A High-Fidelity Clickable Prototype: An interactive, professional prototype (built in Figma) that makes your vision tangible. This is the "wow" factor you hand to stakeholders so they can feel the product on their phone or laptop, instantly ending abstract debates.
• Core User Flow & Journey Map: A clear visual map of the new user experience, showing exactly how it solves a key customer problem and where it delivers undeniable value.
• A User Validation Test Plan: An actionable plan detailing how to test the prototype with real users, who to target for maximum impact, and what questions to ask to get the unbiased data you need to build your case.
• A 90-Minute "Go-to-Battle" Huddle: A recorded handover session where I walk you through all the assets, equip you with the key talking points, and ensure you are 100% confident in presenting your case and winning over skeptics.

How It Works (Your Path to Proof)

1. Disruptive Idea Deep Dive (2 x 90-Min Calls): We start with intensive strategy workshops to map your vision, define the core user journey, and, most importantly, identify the key stakeholder objections we need to proactively dismantle.
2. Asset Creation (My Work): I get to work, translating our strategy into a compelling business case, a data-driven validation plan, and a polished, high-fidelity prototype designed to make your idea feel real and inevitable.
3. Evidence Handover & Huddle (14 Days): You receive the complete "Idea-to-Evidence Package," and we schedule our 90-minute huddle. I'll arm you with all the assets and a clear plan to make your case and get your project green-lit.

I will work with you to turn your abstract concept into the tangible, testable, and fundable proof you need to win.